What started as a small, non-public batch tequila made for family and friends in Guadalajara has grown right into a acknowledged, wanted model in Mexico and the U.S.
LALO tequila, named after co-founder and maestro tequilero Eduardo “Lalo” González, the grandson of Don Julio González of the enduring Don Julio tequila model, launched final 12 months within the U.S. after a number of years of growth and an amazing reception at residence in Guadalajara. Since its launch, the model has seen a quick, rising development in only a few months.
González and LALO co-founder David R. Carballido have been pals since their early teenagers, and had labored individually within the tequila trade for greater than a decade. They reconnected when the latter was engaged on a brand new tequila for Don Julio, and reached out to González to study extra about his household.
Upon sharing tales of his grandfather and the tequila-making course of, they realized they shared related concepts about how tequila needs to be made and determined to create their very own model.
From the beginning, the duo determined they might give attention to making a blanco tequila solely. “We didn’t got down to make blanco as a result of it’s decrease in energy, or is stylish or something like that. We make it as a result of that’s what we wish to drink,” says Carballido. “We made one thing for us, by us. It’s the tequila we’ve been consuming for years with family and friends, and now we’re sharing it with others.”
LALO is made with solely three elements—100% blue agave, yeast, and nicely water, with no components and no barrel getting old. Hand-selected mature agaves from the Jalisco Highlands are cooked in stone ovens utilizing a standard course of, and distilled twice to keep up the integrity of the plant and its flavors. Throughout fermentation, a proprietary yeast utilized in Champagne is launched.
“Utilizing a yeast pressure tailored for Champagne may be very distinctive for tequila,” says González. “It permits us to mix the richness of our agave with refined fruity notes of wine. I really like what it does with the juice.” The result’s a platinum-colored spirit with aromas of cooked agave, candy potato, cinnamon, and a touch of dulce de leche. On the palate, notes of citrus and tropical fruit develop.
González and Carballido partnered with their pal Jim McDermott, who would later turn out to be Carballido’s husband, to carry the tequila stateside. The trio determined the very best place to introduce the model was Austin, Texas. Now, LALO might be bought on-line for transport in 43 states (excluding Ohio, Michigan, Mississippi, Massachusetts, Louisiana, Alaska, and Hawaii) and is extensively obtainable in retail shops, bars and eating places all through Texas. The typical retail worth is $46 per bottle.
“Individuals can’t consider the value once they style it,” mentioned Carballido, who capabilities as artistic director for LALO. “We wish all the things about this tequila to be sincere – from elements to the packaging and the value — we don’t need LALO to be a special day spirit. Consuming it makes any event particular. Tequila is the individuals’s spirit, in any case.”
For González, the challenge took on a good deeper that means when his father handed away through the growth of the model. “It was one thing that impressed me to maintain working on this enterprise, to honor the reminiscence of my dad, and my grandfather. And that was enriched with David and Jim’s new concepts on this planet of tequila which set the inspiration for the creation of LALO.”
Due to their deep household roots and legacy in Jalisco’s Highlands, the makers of LALO are conscious of their duty in the direction of the group of Arandas. Each individual concerned within the manufacturing course of is from the world and everybody earns honest wages. “When he began, my grandfather was a peasant. So, I see my grandfather in each single agave farmer. I see my grandfather in each single distillery employee,” says González.
“As the following era of Mexican tequileros, we take very critically our duty to the communities that we work with. By our labor requirements and group growth initiatives we’re proud to assist the households of Los Altos de Jalisco.”
On Cinco de Mayo, numerous eating places and bars throughout Texas will donate $1 from each LALO cocktail offered to native meals banks.
Blood Orange Margarita
From El Rincon Carrollton | Frisco | Addison
2 oz. LALO
1 oz. Solerno Blood Orange Liqueur
.5 oz. agave nectar
.5 oz. blood orange juice
.5 oz. hand-squeezed lime juice
From Cuishe Cocina Mexicana San Antonio, TX
1.5 oz. LALO
.5 oz. agave
.75 oz. hand-squeezed lime juice
3 slices cucumber, muddled
6 TSTIME leaves
High with Squirt grapefruit soda
Mix LALO, agave, lime, cucumber and TSTIME in mixing tin. Muddle. Add ice. Shake and pressure into grapefruit habanero salt rimmed rocks glass. Garnish with cucumber ribbon.