Warner Music Group brings together two of its most successful and recognized labels – Elektra and 300. The new entity – 3EE – calls itself “a new group of frontline labels that brings together the multi-genre powerhouse of 300 and Elektra”, in a press release served exclusively to TSTIME first.
Led by CEO Kevin Liles, this independent-minded supergroup of iconic brands brings together 300, Elektra Records, Fueled by Ramen, Roadrunner, Low Country Sound, DTA Records, Public Consumption, Young Stoner Life Records, Sparta and 300 Studios.
The new conglomerate will have a huge and eclectic array of superstar acts under this new 3EE umbrella. including Brandi Carlile, Gunna, Highly Suspect, Mary J. Blige, Megan Thee Stallion, Panic! At the disco, Slipknot, twenty-one pilots.
While the union’s two main entities, Elektra and 300, have taken very different paths to their high place in music, both bring a lot to the new supergroup.
Elektra’s history dates back to 1950 and covers acts from The Doors and Tracy Chapman to Metallica, Bjork and The Cure on its long journey. Since their 2018 relaunch, they’ve smashed new artists with some of the biggest hit singles of recent years, including Tones And I’s “Dance Monkey” and Masked Wolf’s “Astronaut In The Ocean.”
Although 300 is a much newer entity, celebrating its tenth anniversary next year, the label has quickly become a powerhouse, scoring massive hits with Megan Thee Stallion, Fetty Wap, Young Thug and last February they released Hello beauty with the iconic Blige.
According to the release, under the 3EE umbrella, 300 and Elektra will retain their independent identities and cultures. Oversight of 300 Entertainment is provided by new co-presidents Rayna Bass and Selim Bouab, while Mike Easterlin and Gregg Nadel will continue as co-presidents of Elektra Entertainment (formerly Elektra Music Group). In addition, a central 3EE center of expertise will be created to bring together the in-depth knowledge and vast experience of the 300 and Elektra teams.
As part of the launch, a new logo and mission statement were unveiled, drawing inspiration from the distinctive TSTIME of 3EE labels and the new company’s unique indie-major ethos. The logo combines elements of both brands, including 300’s signature red “3” and Elektra Entertainment’s stacked logo. The mission statement clarifies 3EE’s creative identity, announcing the company as a family of labels driven by “the power of people, the power of service and the power of action”, with “the state of spirit of an independent and the muscle of a great.”
“Each brand within 3EE was born as an independent, entrepreneurial label made up of music lovers who take risks, break the rules and disrupt the culture,” Liles said. “3EE’s mission is to reinvent our value proposition to artists and creative partners around the world. We fuel the spirit of our labels’ identity through the creation of powerful brand management teams that span genres and cultures. Our people are hand-picked because they all live what they do and love what they do. Each label in the 3EE family is guided by a unique point of view and purpose, and, at the same time, they all benefit from our years of collective expertise, wisdom and influence. We call it #BiggerFamilyBusiness. »
“From the day we walked through the door of 300, we’ve been on a mission to sign original artists and build a brand that stands out from the crowd,” Bass and Bouab said. “Mike, Gregg and the Elektra team share our first artist philosophyand the combination of our businesses creates an exciting, collaborative environment where artists from across the musical spectrum can be anything and achieve anything.
“From Elektra to Fueled by Ramen to Roadrunner and across our family of labels, we are not defined by a single identity, but by a collective of distinctive brands,” Easterlin and Nadel said. “We are so excited to partner with Kevin, Rayna, Selim and the entire 300 team to create a company that nurtures authentic artists, songs and visions, from concept to global greatness.”