Ford’s supply chain issues include blue oval badges for F-series pickup trucks


A Ford F-150 pickup truck goes up for sale at a dealership in Chicago, Illinois, on September 6, 2018.

Scott Olson | Getty Images

DETROIT – Recent supply chain problems for Ford Motor have resulted in a small but important part for the company and its vehicles: the blue oval badging that can be seen on almost every vehicle of the same name.

The Detroit automaker has experienced shortages with the Ford badges and nameplates that specify the model, a Ford spokesperson confirmed to TSTIME. The Wall Street Journal first reported the issue on Friday, including badges for the F-Series pickup trucks, citing unnamed sources.

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The latest problem is a long-standing crisis in the supply chain, ranging from critical components such as semiconductor chips and wiring harnesses to raw materials and now vehicle badges.

The Wall Street Journal reported that a Michigan-based supplier, Tribar Technologies, Inc. named, which has made badges for Ford in the past, had to curtail operations in August after it disclosed to Michigan regulators it had discharged industrial chemicals into a local sewage system.

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A message asking for comment from Tribar was not immediately answered. Ford declined to comment on whether Tribar’s limited operations were related to the automaker’s shortage of name badges.

A spokesperson also declined to comment on the number of vehicles affected by the problem.

The report comes after Ford said Monday the parts shortage has affected about 40,000 to 45,000 vehicles, mostly trucks and high-margin SUVs, that dealers have been unable to reach. Ford also said at the time that it expects to record an additional $1 billion in unexpected supplier costs in the third quarter.

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The announcement earlier this week, including a pre-release of some earnings estimates, caused Ford’s stocks to experience its worst day in more than 11 years.

Separately, Ford on Thursday announced plans to restructure its global supply chain to “support efficient and reliable component sourcing, in-house development of key technologies and capabilities, and world-class cost and quality execution.”



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