Mark Wahlberg reveals why he got into the tequila business

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You probably know Mark Wahlberg best as an Oscar-nominated movie star. But over the past few years, he has built his true identity as a business mogul. After investing in fitness and fashion, he is now embarking on the alcohol business. This week, it officially announced a significant investment in Flecha Azul—an ultra-premium tequila range co-founded by an entrepreneur Aron Marquez and professional golfer, Abraham Ancer.

The connection between a Boston-born Hollywood star and the native spirit of Mexico isn’t immediately obvious. But after a brief conversation with TSTIME, the genesis of his involvement becomes as clear as the Cristalino he is now charged with touting.

“I met [Aron and Abraham] towards the end of 2019 and we became friends right away,” Wahlberg recalled. “We have so much in common: we are family-oriented people; self-made guys, and I really loved what they were doing [with the brand]. “

It didn’t take long for the co-owners to convince their famous new friend to come down with them to visit the distillery, on the outskirts of the city of Tequila. It was there that Wahlberg saw firsthand the beauty of what was made in the lowlands (El Valle) of Jalisco, Mexico. And he knew he wanted to participate in magic.

“I was seeing how many people were very successful in the industry who didn’t really have the same pedigree when it came to creating tequila,” he says. “I realized pretty quickly that they were creating a premium product, an authentic product.”

When he decided to get on board with Marquez and Ancer, Wahlberg was content to take the backseat. “I’m not going to get into the spirits space saying I created a tequila because people know it doesn’t ring true and consumers are smarter than that,” he says. “[So instead] I told them, “I would like to get involved, invest and support you, use all my resources and put all my firepower into building the brand”. And they were happy to have me.

When asked for more details about that support, Wahlberg was refreshingly candid: “Yeah, I just wrote a big check,” he said with a smile. “Let me do my thing and we can promote this together. That’s literally the extent of it.

You can already see some of this promotion in full effect on Wahlberg’s Instagram account, where he just posted an ad for his favorite Cristalino expression to his 18 million followers. “Don’t forget to pick up some @FlechaAzulTequila before heading out on your vacation weekend,” the caption read.

For Ancer, having a helping hand from Mark Wahlberg – of all people – is like a dream come true. “I guess it was just meant to be,” says the 30-year-old PGA pro. “Mark was probably my favorite actor growing up. I loved his work, Entourage [produced by Wahlberg] was one of my favorite shows. I met him at the Pro-Ams because he loves to golf and sometimes they invite him to PGA Tour events.

Through a network of mutual business partners, Ancer and Marquez were able to get Flecha Azul into Wahlberg’s hands. Two years later, they are co-owners of the brand.

“We really connect on a personal level,” observes Wahlberg. “Just because they have a great product and it can be financially successful doesn’t necessarily mean it’s a partnership I want to have. The connection should be there. And everything they did looks so much like what I’m trying to build myself, one step at a time. So it’s a win-win situation and I’m really excited to show people that they have the best product ever.

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