Movie star tattoo artist Jonathan “JonBoy” Valena is understood for pioneering the “tiny tattoo” motion. With shoppers that embody G-Eazy, Travis Scott, Hailey Baldwin, Publish Malone, Kendall & Kylie Jenner and Justin Bieber, he’s made fairly a reputation for himself and continues to take action with excessive profile collaborations and extra.
JONBOY received his begin 20 years in the past in conventional tattoo outlets after leaving seminary faculty to pursue the wedding of tattooing and religion. JonBoy ultimately took his profession to NYC to carry his minimalistic tattoo type to the lots.
This Cinco de Mayo, he’s partnering with PATRÓN to carry the festivities to your own home with the PATRÓN x JonBoy Margarita Assortment Equipment. That includes PATRÓN tequila and unique, unique paintings by JonBoy, this package is impressed by the identical personalization and craftsmanship that each tattooing and scrumptious margaritas have in widespread.
Shoppers are invited to customise their cocktails by their selection of distinctive JonBoy-designed cocktail toppers that function the whole lot from an inventive new tackle PATRÓN tequila’s iconic be brand to JonBoy’s signature script and extra.
“I’ve at all times been an enormous fan of PATRÓN and it’s my go to selection for tequila so collaborating for margarita season was a no brainer,” says JonBoy “We each have a powerful dedication to high quality, craftsmanship and fervour for our course of so the partnership was a pure match.”
The package is available in “Traditional” or “Deluxe,” and can be found for buy for a restricted time by way of Cocktail Courier.
We chatted with JonBoy on his tattoo work, this particular collaboration, Cinco de Mayo and extra. Right here’s what he needed to say.
Do you see parallels between your tattoo work and crafting the proper margarita? In what methods?
Sure there are lots of similarities between tattoos, tequila manufacturing and crafting the proper margarita. There’s such a painstaking stage of element that goes into perfecting tattoos and perfecting tequila.
Personalization is what tattooing is all about and it’s also an enormous a part of how PATRÓN encourages folks to take pleasure in their margaritas. The PATRÓN x JonBoy Margarita Assortment Equipment gives consumers with a novel approach to customise their cocktails by my very own designed cocktail toppers.
When did you get into tattooing? What received you began?
I received into tattooing over 20 years in the past. I used to be intrigued at an early age as my grandfather carried a tattoo from his years within the Navy. Each the artwork and science of how one thing could be completely drawn into your pores and skin has at all times fascinated me.
I received my first tattoo after I was 19 and I utilized my first tattoo over 20 years in the past. Since then I’ve witnessed this sacred type of artwork evolve and I’m very grateful to be a part of bringing my artwork into locations I might have by no means thought.
What’s your favourite approach to drink tequila? How will you be celebrating Cinco de Mayo?
I’m an enormous fan of PATRÓN and benefit from the completely different expressions, particularly PATRÓN Reposado, which could be very easy and a fantastic selection when desirous to sip neat. I do additionally actually like experimenting with completely different cocktails, particularly whereas at dwelling, and have discovered that PATRÓN actually elevates the consuming expertise and pairs nicely with lots of completely different cocktail decisions. This 12 months I’ll be celebrating by having fun with a PATRÓN margarita.
What do you take pleasure in paring food-wise along with your tequila and margaritas?
I like pairing my PATRÓN margaritas with fish taco! Chips and guacamole are additionally an apparent selection!
What’s thrilling concerning the PATRÓN x JonBoy Margarita Assortment Equipment? What makes it particular?
The designs created for this cocktail package with PATRÓN have been so enjoyable to make and I actually loved combining each of our touches. I took a deep dive into the PATRÓN model essence to achieve a really feel, and in addition actually leaned into my very own private design touches. Combining PATRÓN’s historical past and transparency with my very own detailed, minimalist design, a phenomenal, easy portfolio of designs have been created.