Poll: Americans Fall In Love With Superhero Movies, Disney Blames Marvel ‘Fatigue’ Pandemic

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As studios continue to make spin-offs, sequels, prequels, reboots, and remakes of superhero movies no one asked for—each seemingly more awake than the last, see here, here, and here—Americans’ enthusiasm for men and women in capes. is decreasing, according to a study by Morning Consult.

The survey data shows that “the enjoyment of the seemingly never-ending stream of superhero content continues to decline among American adults — and even among self-proclaimed Marvel fans,” the report states. Between November 2021 and July 2022, the proportion of adults who say they enjoy superhero movies fell by five percentage points, from 64 percent to 59 percent.

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At the same time, the number of adults who dislike superhero movies increased by 5 points, from 36 percent to 41 percent. That number has increased by 9 points since the 2018 survey.

Carol Danvers (Brie Larson, center) searches for hidden alien Skrulls in ‘Captain Marvel’. (Photo: MARVEL STUDIOS)

Self-identified Marvel fans are still overwhelmingly committed to superhero movies at 82 percent, although that number is five points down from 87 percent in November. A third (31 percent) of those fans say they “get a little tired of them so many.” Notably, the number of Marvel fans who dislike superhero movies rose from 13 percent to 18 percent.

The Benedict Cumberbatch-Elizabeth Olsen Marvel adventure, Doctor Strange in the Multiverse of Madness, is the #1 film in North America, earning $185 million on its debut this weekend, BoxOfficeMojo.com announced Sunday.

The Benedict Cumberbatch-Elizabeth Olsen Marvel adventure, Doctor Strange in the Multiverse of Madness, is the #1 film in North America. (Marvel Studios)

Morning Consult noted that the July investigation was conducted after Marvel Studio President Kevin Feige announced plans for phases five and six of the Marvel Cinematic Universe at San Diego Comic-Con. The announcement contained news of two more Avengers movies slated for release in 2025. The survey was conducted July 30-31 of 2,200 U.S. adults and has a margin of error of ±2 percentage points.

The news came amid a rare slump for Walt Disney Co. property: Many of Marvel Studios’ latest films, including “Thor: Love and Thunder,” have been disappointing at the box office,” the report said. “While the coronavirus pandemic and the rise of streaming options have certainly been factors, the slump may in part be the result of a palpable increase in superhero fatigue among moviegoers.”

In a statement made at the end of July to the Wall Street Journal, a spokesperson for Walt Disney Co. blames the recent lackluster checkout results on the coronavirus pandemic. However, data shows that Americans were experiencing “superhero fatigue” before the pandemic, Morning Consult objected.

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