NEW YORK — Eating and socializing on Thursday and shopping on Friday is the plan for many.
The holiday shopping season kicks off with Black Friday and Cyber Monday, estimated to be the biggest ever. But the retail landscape is changing rapidly, according to analysts, TSTIME’s Dave Carlin reported.
As is a unicorn, PIQ in Hudson Yards, which specializes in children’s toys, was busy on Thanksgiving Day, when most stores are closed.
“Yeah, I gave the whole team time off, let everyone hang out with their families, and I decided to be here to spread some happiness, man,” said store manager Steve Luciano. “My family is here, born and raised in New York, but I plan to spend some time with them later today.”
He expects it to be even busier in the store on Friday.
The National Retail Federation estimates that 166.3 million people plan to shop from Black Friday through Cyber Monday. That is 8 million more than last year.
“Today’s shopper is very smart when it comes to looking around and finding what works best for them,” said the NRF’s Katherine Cullen.
The trend is a mix of Black Friday and Cyber Monday, with the same deals being offered on both days and for an extended period of time.
The reason: more customers have been put off by all the chaos in the stores, especially now, after the pandemic.
“I feel like you can always get a sale. It doesn’t have to be on that day, and I don’t like crowds, so I prefer to do it at a different time,” says Los Angeles tourist Tiffany Sesay.
“Black Friday shopping is of no use to me,” added tourist Bart Bellaire of Lafayette, Louisiana.
So the deals are extended.
Another boost for retailers is the delayed shipments due to the pandemic. Eventually product came in, but too much of it, filling warehouses. Deep discounts are meant to move that excess inventory.
Kristin Gull, the president of Rakutan, the cashback app rewards the partners with thousands of retailers.
“They don’t have room in their warehouses. They’re going to lower the price on everything,” Gull said.
So the bottom line is that you can wait longer and still expect deals, but only if your shopping list is general and flexible enough.
If what you’re looking for is super specific, you might want to go ahead and grab that item on Black Friday or Cyber Monday while supplies last at discounted prices.