Sting files for a new brand


Sting filed a trademark on May 13 for the term Icon with the United States Patent and Trademark Office. His nickname is The Icon.

He was filed by Michael E. Dockins under Sting’s real name, Steve Borden, for energy drinks. Here is the description of the file:

“Energy drinks; Energy drinks containing caffeine; Energy drinks fortified with vitamins, minerals or nutrients; Non-alcoholic beverages, namely energy shots.

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The AEW star previously filed trademarks for his facepaint and scorpion designs. Both were trademarked for apparel, action figure, entertainment and energy drink purposes so it looks like he is just protecting his brand as there is already a Sting energy drink on the market that he is not associated.

Sting’s most recent match was on the March 28 edition of Dynamite when he teamed with Darby Allin and The Hardys (Matt and Jeff Hardy) to defeat Private Party (Isiah Kassidy and Marq Quen), The Butcher and The Blade in an eight. tornado label.

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