Elon Musk said on Friday that Twitter Blue, the company’s premium authentication subscription service, is expected to launch on December 2. Twitter will give a gold check mark to businesses, a gray check mark to governments and a blue check mark to individuals (celebrities or not), Elon Musk said in a tweet. Meanwhile, all verified accounts are manually authenticated before the check is activated, he added.
Musk responded to a user on Twitter apologizing for the delay in relaunching the service, stating that the company launched its verification service “for now” on December 2. Twitter will use different colored check marks to distinguish between three types of accounts, according to the platform’s new owner.
“Gold check for businesses, gray check for government, blue for individuals (celebrities or not) and all verified accounts are manually verified before the check is activated. Painful, but necessary,” Musk said in the tweet.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for businesses, gray check for government, blue check for individuals (celebrities or not), and all verified accounts are manually verified before the check is activated.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
The coveted blue check mark was previously reserved for verified accounts of politicians, well-known personalities, journalists and other public figures.
But a subscription option, open to anyone willing to pay, was rolled out earlier this month to help Twitter generate revenue as Musk fights to retain advertisers.
Earlier this week, Musk stated that the social media company was delaying the relaunch of its Blue Check subscription service, a delay from its initial tentative timeline of bringing the service back to the platform on November 29. there is a lot of confidence in stopping impersonation,” Musk had stated in a tweet.
“Likely will use a different color control for organizations than for individuals,” he said at the time.
Musk had paused Twitter’s recently announced $8 (about Rs. 650) blue check subscription service as fake accounts proliferated and had said Twitter’s much-wanted blue check subscription service will be relaunched at a later date.
He had previously tweeted that with the new release, changing someone’s verified name would result in the loss of the blue check until their name is confirmed by Twitter to comply with the platform’s terms of service.